ABOUT GWM

Founded in 1984, Great Wall Motor (GWM) stands as one of China’s longest-established passenger car manufacturers, boasting over 40 years of engineering and production expertise and more than 25 years of export history. Known in the market for its durable, high-quality products, GWM has become a leader in the SUV and pickup segments.

Today, GWM employs over 70,000 people across its subsidiaries on four continents. These employees are dedicated to shaping GWM’s future, fostering strategic partnerships with renowned suppliers such as Continental, Bosch, Webasto, BorgWarner and ZF. In collaboration with BMW, GWM operates the “Spotlight Automotive” joint venture in China, driving the development and production of battery electric vehicles for the Mini brand.

As an innovator in autonomous driving and both battery electric and hydrogen-powered vehicles, GWM maintains a technology-open approach, offering a wide range of powertrain options with and without electrification.

GWM’s extensive global portfolio includes five product lines and more than 25 different models, catering to diverse customer needs worldwide. The GWM Haval line offers comfortable, spacious SUVs and is the brand’s oldest and most successful product globally. GWM Poer stands for durable 4x4 pickups, while GWM Tank provides luxury, top-of-the-line 4x4 SUVs.

In Europe, GWM currently offers two product lines. GWM WEY delivers high-performance SUVs with plug-in hybrid (PHEV) powertrains, while GWM ORA specializes in design-forward, fully electric passenger cars.

GWM’s journey in Europe began with vehicle imports as early as 2008. In 2021, GWM strategically expanded its presence by partnering with renowned national distribution companies. Today, GWM is present in nine European markets, including Germany, the UK, Ireland, Sweden, the Baltics, Bulgaria, and Iceland.

Despite challenging market conditions, GWM is fully committed to Europe. Since October 2024, all European commercial activities have been centrally managed by Great Wall Motor Netherlands Sales B.V.. Additionally, a new European spare parts warehouse has commenced operations, ensuring fast distribution of parts to dealers and workshops.

Looking ahead, GWM aims to further expand its presence and product offering in Europe with new powertrain options and additional models.

Customer-centricity, safety, and comfort are GWM’s core principles. GWM vehicles in Europe are designed to meet the highest active and passive safety standards, earning impressive 5-star EuroNCAP crash test results. GWM’s 5-year, 160,000-kilometer warranty underscores its commitment to high build quality and reliability.

At GWM, we believe in proximity and personalized service. We look forward to welcoming you soon at one of our affiliated dealer sites, where you can experience GWM’s products and services firsthand.