About Great Wall Motor in Europe
GWM’s journey in Europe began with vehicle imports as early as 2008. Today, GWM is present in nine European markets, including Germany, the UK, Ireland, Sweden, the Baltics, Bulgaria, and Iceland. Under its product lines GWM ORA and GWM WEY the portfolio currently consists of four models: GWM ORA 03 and GWM ORA 07 (both EV’s) and GWM WEY 03 and GWM WEY 05 (both PHEV SUV’s).
In 2023 and the first half of 2024, GWM achieved the second-highest new car registration result among all new Chinese car brands in Germany and the third highest in the UK (Source: JATO).
GWM further expands its European presence from mid-2026
In October 2025, GWM announced its next strategic move for Europe, reinforcing its long-term commitment to the region. Starting from mid-2026, a total of at least 7 new models will be introduced. Furthermore, GWM’s global best-selling product line, GWM HAVAL, will have its debut.
Most of the new models will be SUVs in different sizes and categories, perfect for various usage scenarios from urban commuting and family trips to rugged outdoor adventures. Depending on the segment, vehicles will be equipped with front-wheel drive or GWM’s sophisticated Hybrid Intelligent All-Wheel-Drive system (Hi4). Furthermore, GWM will be introducing an entirely new family of urban compact passenger cars with different body types under the GWM ORA product line. GWM’s new product portfolio will offer customers a broad choice of powertrains featuring entry-priced combustion engines, economical Hybrids, long-range Plug-in Hybrids and zero-emission battery electric vehicles.
Mid-2026 will also be the starting signal for GWM’s entry into all more European markets. Spain and Italy have been confirmed to commence sales through country-wide dealer networks, following a “trusted partner” approach and ensuring proximity for our customers to both sales and service at locally established dealers. Further market entries, e.g. in Central and Eastern Europe will be announced in the next weeks and months.
The Countdown has started: More news to come soon, watch this space.
About GWM
Featuring as a global intelligent technology company, GWM (Great Wall Motor) covers the entire automotive
value chain — from design and R&D to production, sales, and service. It owns a portfolio of brands including
GWM HAVAL, GWM WEY, GWM TANK, GWM ORA, GWM POER, and GWM SOUO, spanning SUVs, pickups, new energy vehicles,
motorcycles, heavy-duty trucks, and luxury off-road vehicles. Guided by its brand pillars of off-road
performance, technology, and globalization, GWM is dedicated to building a sustainable ecosystem for
intelligent mobility. The company has established a comprehensive industry chain across areas such as
intelligent driving, smart cockpits, and intelligent chassis systems. GWM has also introduced its
intelligent four-wheel-drive hybrid technology, Hi4, delivering a more efficient, longer-range, and safer
new energy travel experience. The company has also developed an integrated energy system that combines
photovoltaics, distributed energy storage, and centralized storage, forming a full-value chain from solar
energy to batteries, hydrogen energy, and vehicle power. On the global stage, GWM is accelerating the
expansion of its R&D, manufacturing, supply, sales, and service capabilities overseas, building a
comprehensive product portfolio that covers all scenarios and powertrains. Flagship models such as the TANK
700 and WEY 07 highlight its strengths in the off-road and intelligent new energy segments, alongside
best-selling models like the TANK 300, TANK 500, HAVAL H6, and GWM POER. GWM has established full-process
vehicle production bases and KD (knock-down) factories in China, Eurasia, Thailand, Brazil, and Pakistan,
serving more than 15 million users worldwide and delivering tangible results through its“ ecosystem-based
globalization” strategy.
Looking ahead, GWM will continue to uphold its brand mission of “Tech to enjoy every journey,” adhering to long-termism and a genuine passion for car-making. Together with global partners, GWM will provide better products and services, empowering a better life.
Looking ahead, GWM will continue to uphold its brand mission of “Tech to enjoy every journey,” adhering to long-termism and a genuine passion for car-making. Together with global partners, GWM will provide better products and services, empowering a better life.
Brand Value
Brand Position
All Scenarios·All Powertrains·All Users
All scenarios: GWM develops vehicles for all scenarios — from sedans and pickups to SUVs, heavy-duty trucks, motorcycles, and RVs — all led by a passion for exploration. At every turn, we help you uncover new dimensions of life, because the road ahead is filled with endless possibilities waiting to be discovered.
All Powertrains: Technology has never been a multiple-choice question with only one correct answer. While the industry chases a unified solution, we choose to respect every desire. That’s why we offer users a wide range of power options—ICE, PHEV, HEV, BEV, and hydrogen energy. As new energy becomes a global trend, GWM preserves the pure thrill of fuel-powered driving with our self-developed longitudinal 9AT transmission and 3.0L V6 twin-turbo engine, for those who still crave the roar of combustion. Our Hi4 hybrid technology, with its outstanding adaptability, ensures that driving feels great anywhere and everywhere—worry-free mobility for any journey. And our deep dive into hydrogen and pure electric technologies is paving a cleaner road for the next generation.
All users: We are committed to serving users around the world. Globalization is not merely about market expansion—it's about deeply integrating into every land we enter. We take root locally, serve locally, and have built a full-chain global system that spans development, research, planning, R&D, and testing—ensuring technology truly serves local users.
All scenarios: GWM develops vehicles for all scenarios — from sedans and pickups to SUVs, heavy-duty trucks, motorcycles, and RVs — all led by a passion for exploration. At every turn, we help you uncover new dimensions of life, because the road ahead is filled with endless possibilities waiting to be discovered.
All Powertrains: Technology has never been a multiple-choice question with only one correct answer. While the industry chases a unified solution, we choose to respect every desire. That’s why we offer users a wide range of power options—ICE, PHEV, HEV, BEV, and hydrogen energy. As new energy becomes a global trend, GWM preserves the pure thrill of fuel-powered driving with our self-developed longitudinal 9AT transmission and 3.0L V6 twin-turbo engine, for those who still crave the roar of combustion. Our Hi4 hybrid technology, with its outstanding adaptability, ensures that driving feels great anywhere and everywhere—worry-free mobility for any journey. And our deep dive into hydrogen and pure electric technologies is paving a cleaner road for the next generation.
All users: We are committed to serving users around the world. Globalization is not merely about market expansion—it's about deeply integrating into every land we enter. We take root locally, serve locally, and have built a full-chain global system that spans development, research, planning, R&D, and testing—ensuring technology truly serves local users.
Brand Mission
Tech to Enjoy Every Journey
The true value of technology lies in taking on the complexity—so users can enjoy the simplicity.
Coffee·AI intelligently senses user needs and delivers proactive, personalized services for everyone, tailored to each individual.
Coffee OS 3, our intelligent cockpit system, leverages AI deep learning to provide customized interactions, becoming your most intuitive companion on the road. Coffee Pilot Ultra, our advanced intelligent driving system, offers full-scenario NOA (Navigate on Autopilot), giving you the confidence to navigate the unknown with ease—freeing your hands so you can focus on the beauty of the journey.
Hi4 technology strikes the perfect balance between performance and efficiency. It not only excels in power delivery but also brings a comprehensive upgrade to four-wheel drive capabilities, delivering an unmatched driving experience.
GWM is built on smart technology, continuously expanding into diverse intelligent ecosystems—so every journey you take becomes a true pleasure.
The true value of technology lies in taking on the complexity—so users can enjoy the simplicity.
Coffee·AI intelligently senses user needs and delivers proactive, personalized services for everyone, tailored to each individual.
Coffee OS 3, our intelligent cockpit system, leverages AI deep learning to provide customized interactions, becoming your most intuitive companion on the road. Coffee Pilot Ultra, our advanced intelligent driving system, offers full-scenario NOA (Navigate on Autopilot), giving you the confidence to navigate the unknown with ease—freeing your hands so you can focus on the beauty of the journey.
Hi4 technology strikes the perfect balance between performance and efficiency. It not only excels in power delivery but also brings a comprehensive upgrade to four-wheel drive capabilities, delivering an unmatched driving experience.
GWM is built on smart technology, continuously expanding into diverse intelligent ecosystems—so every journey you take becomes a true pleasure.
Brand Vision
Tech With More Love, World With More Life
By creating "technology with love," we bridge the gap between people and technology. With a global perspective, we embrace social responsibility through sustainable innovation, empowering the world with intelligent technology. Our goal is to achieve a win-win between commercial success and social value. When technological innovation resonates with the spirit of GWM, wisdom flows without boundaries. Every step forward becomes a new possibility in the evolution of civilization.
By creating "technology with love," we bridge the gap between people and technology. With a global perspective, we embrace social responsibility through sustainable innovation, empowering the world with intelligent technology. Our goal is to achieve a win-win between commercial success and social value. When technological innovation resonates with the spirit of GWM, wisdom flows without boundaries. Every step forward becomes a new possibility in the evolution of civilization.
Brand Values
Brand Values
True Spirit·True Passion·True Integration
True Spirit·True Passion·True Integration
Brand Mindset
Brand Mindset
Technology·Off-road·Fashion
Technology·Off-road·Fashion
Brand Ethos
GO WITH MORE
Commitment to Europe: Here to Stay
GWM’s journey in Europe began with vehicle imports as early as 2008. In 2021, GWM strategically expanded its presence by partnering with renowned national distribution companies. Today, GWM is present in nine European markets, including Germany, the UK, Ireland, Sweden, the Baltics, Bulgaria, and Iceland.
Despite challenging market conditions, GWM is fully committed to Europe. Since October 2024, all European commercial activities have been centrally managed by Great Wall Motor Netherlands Sales B.V.. Additionally, a new European spare parts warehouse has commenced operations, ensuring fast distribution of parts to dealers and workshops.
Looking ahead, GWM aims to further expand its presence and product offering in Europe with new powertrain options and additional models.
Despite challenging market conditions, GWM is fully committed to Europe. Since October 2024, all European commercial activities have been centrally managed by Great Wall Motor Netherlands Sales B.V.. Additionally, a new European spare parts warehouse has commenced operations, ensuring fast distribution of parts to dealers and workshops.
Looking ahead, GWM aims to further expand its presence and product offering in Europe with new powertrain options and additional models.
Brand history
Development Landmarks
Great Wall Motor announces next strategic phase of European market expansion at GWM Europe Partner Day
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